Platforms
YouTube Ads
The channel built to make people care before they're ever searching. We use it to build real demand, not just rack up cheap views nobody can tie to revenue.
01 · What it is
Why it matters
Most YouTube campaigns get judged as pure awareness, cheap views, a vague sense of "brand lift," nothing that ties back to revenue. That's usually why the budget gets pulled before it's had a chance to work.
Run properly, video builds intent that shows up in your Search and Shopping numbers weeks later. It's demand creation, not just reach.
02 · Why us
Why we're the best
01
The strategy
Campaign builds across in-stream, Shorts, and Demand Gen. Creative direction and audience targeting built on intent signals, custom audiences and remarketing lists, not just age and location. Structured to feed your other channels, not run in isolation from them.
02
The edge
Most agencies judge video by views and watch time, numbers the platform hands you for free either way. We tie it back to real conversions, using the same conversion tracking foundation we build into every account, so you know what video actually contributed, not just what it reported.
03
The visibility
You'll always know what's happening and why. A live dashboard means the numbers are there whenever you want them, and a proper monthly report breaks down what the channel's actually contributing, not just how many people watched.
03 · Exactly how
Exactly how
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Step 1
Align
We get to know your business inside out: your USPs, your margins, your customers, and what a genuinely good result looks like.
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Step 2
Research
We map search demand, audiences and competitor activity, so every pound has a reason to be spent before anything is built.
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Step 3
Build
Campaigns structured around intent and margin, with ads and landing pages built to convert, not just to get clicks.
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Step 4
Measure
Every conversion tracked and tested end to end, so the numbers we optimise against match the numbers in your bank.
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Step 5
Report
A live dashboard whenever you want it, plus a monthly conversation about what changed, why, and what comes next.
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Step 6
Optimise
We act on what the data tells us, week after week, so small wins compound into exponential results.
Who runs your account
Senior specialists, no juniors.
Your YouTube Ads account is handled by James Miller, a Certified Google Partner with 8 years in paid media and over £50M generated for clients.
No account managers relaying messages and no juniors learning on your budget. You speak directly to the specialist doing the work.
04 · The proof
Here's the proof
2x
CVR
7% to over 14% for SellerAmp, powered by a video-led Demand Gen strategy
26.7x
ROAS
For Lay-Z-Spa, up from 8.49x, with YouTube part of the stack
50M+
revenue
Client revenue generated across every channel we manage
Case studies
Results we are proud of
B2C +320% leads
2x CVR
Doubling Conversion Rate by Moving Beyond Brand Search: A US SaaS Growth Story
SellerAmp's paid performance was efficient. It was also entirely dependent on people who already knew the brand.
Read the case study
E-commerce 26.7x ROAS
+61% YoY
How We Tripled Profitability for the UK's Leading Hot Tub Brand
Lay-Z-Spa were spending at serious scale on Google Ads, but growth was starting to cost them margin, not build it.
Read the case studyGet in touch
How can we help?
Fill in the form and we’ll be in touch to arrange a 20 minute discovery call.