Rebuilding Google and Meta as One Growth Engine

Ancient Warrior had worked with agencies before, with moderate results and low expectations of what was actually possible. We set out to change that.

The brief

Ancient Warrior is a UK-based online and physical collectibles store specialising in historical and pop culture replica weapons, decorative items, and memorabilia. Both Meta Ads and Google Ads were live and generating sales when we took over, but performance lacked consistency and strategic clarity. Prospecting on Meta relied on broad audiences and loosely defined lookalikes, retargeting treated every past visitor the same regardless of intent, and attribution was murky enough to make true performance hard to assess with any confidence. In a competitive ecommerce category with strong seasonal swings, both platforms needed to become dependable, coordinated revenue drivers, not two separate guesses running in parallel.

What we did

We rebuilt clearer campaign structures across both platforms, refining audience targeting and tightening every campaign around one goal: driving online sales. On Meta, prospecting and retargeting were rebuilt around intent-based audiences, with creative aligned closely to product categories and retargeting restructured to prioritise high-intent actions such as product views, add-to-carts, and initiated checkouts. Google Ads continued capturing high-intent search terms and audiences in parallel. Through ongoing optimisation across targeting, creative, placements, and budget allocation, Google and Meta were positioned as complementary channels working toward the same result.

The result

5.4x
ROAS
In peak Q4 period 2025
+141%
YoY
Revenue growth 2024 vs 2025

Delivered across two coordinated channels rather than one.

Get results like these

Ancient Warrior lightsabers in Google sponsored products — Google Shopping ad

Ancient Warrior website on mobile — The landing page

“After a bad experience with an agency I sought to find an alternative to take over our Google and Meta ad management. I had an initial consultation with James and he instantly filled me with confidence. I have since recommended his service to a close friend and would not hesitate to recommend again.”

TJ Hodgson, Director, Ancient Warrior

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