Platforms
Microsoft Ads
The same intent-driven search demand as Google, usually at a lower cost, running in a far less contested auction.
01 · What it is
Why it matters
Microsoft Ads runs on Bing, Yahoo, and the Microsoft Search Network, a smaller pool of searchers than Google, but one with meaningfully less competition and often lower CPCs for the same keywords.
It's rarely a channel worth running on its own, but as a complement to an already-working Google Ads account, it's frequently one of the cheapest ways to pick up incremental volume.
02 · Why us
Why we're the best
01
The strategy
Account setup, importing and adapting your existing Google Ads structure where it makes sense. Bid and budget strategy suited to the lower-volume, lower-competition auction, managed alongside your existing Google Ads account rather than in isolation.
02
The edge
We're a certified Google Partner already running your Search account with clean conversion tracking underneath it. Extending that same structure and the same data quality to Microsoft Ads is usually a lighter lift for us than for an agency starting from nothing, in a far less contested auction to begin with.
03
The visibility
You'll always know what's happening and why. A live dashboard means the numbers are there whenever you want them, and a proper monthly report breaks down performance and where the budget's actually going, useful clarity on a channel that's easy to switch on and quietly forget about.
03 · Exactly how
Exactly how
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Step 1
Align
We get to know your business inside out: your USPs, your margins, your customers, and what a genuinely good result looks like.
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Step 2
Research
We map search demand, audiences and competitor activity, so every pound has a reason to be spent before anything is built.
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Step 3
Build
Campaigns structured around intent and margin, with ads and landing pages built to convert, not just to get clicks.
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Step 4
Measure
Every conversion tracked and tested end to end, so the numbers we optimise against match the numbers in your bank.
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Step 5
Report
A live dashboard whenever you want it, plus a monthly conversation about what changed, why, and what comes next.
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Step 6
Optimise
We act on what the data tells us, week after week, so small wins compound into exponential results.
Who runs your account
Senior specialists, no juniors.
Your Microsoft Ads account is handled by James Miller, a Certified Google Partner with 8 years in paid media and over £50M generated for clients.
No account managers relaying messages and no juniors learning on your budget. You speak directly to the specialist doing the work.
04 · The proof
Here's the proof
26.7x
ROAS
For Lay-Z-Spa, with Microsoft Ads part of their stack
5.0
stars
100% five star rating on Google Reviews
50M+
revenue
Revenue generated for clients
Get in touch
How can we help?
Fill in the form and we’ll be in touch to arrange a 20 minute discovery call.