Competing Against Bigger Retailers Without Their Spend

Reselling the same stock as twenty other websites leaves no room for wasted ad spend. Nomad had a small budget and thin margins to prove it could still win.

The brief

Independent outdoor clothing and equipment retailer Nomad launched online and brought us in to build traffic and sales for their new store. Based in the South West and predominantly reselling well-known outdoor brands, Nomad faced a genuinely difficult advertising landscape: the same products available everywhere else, typically slim margins per sale, and a budget considerably smaller than the established stores they were competing against. With sustainable growth the priority, every pound spent had to earn a direct, measurable return.

What we did

We built highly targeted Google Shopping and Search campaigns with no room for waste, paired with awareness and retargeting activity across Meta Feed, Stories, and Catalogue to bring hesitant browsers back to convert. Every decision was made against a strict cost-efficiency bar, punching above budget against much better-funded competitors.

The result

2x
revenue
Online revenue more than doubled in three months
5x
ROAS
Profitable, high-performance ad spend

Delivered on a budget smaller than most competitors in the category.

Get results like these

“James has been influential in growing our online revenue through PPC over the past two years. He's friendly, communicative and extremely knowledgeable on Google ads and social ads strategy, and our results have been brilliant. Highly recommend.”

Levi James, Co-founder, Nomad Supply Store

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