How TCN Won Its Corner of Co-Working

TCN's first ever Google Ads campaign had to compete against the biggest names in co-working, on a fraction of their spend.

The brief

With a brand new co-working space opening alongside others already trading across the UK, we oversaw TCN's first move into Google PPC, tasked with generating leads across all their spaces. Nationwide co-working is dominated by a handful of major players, WeWork and Workspace among them, who compete largely on impression share: being at the very top of search results, every time, funded by budgets TCN simply didn't have. To earn meaningful exposure without that budget, TCN's offer needed to be crystal clear, and every click needed to come from someone genuinely looking for their specific style of space. There was also no existing tracking, data, or prior campaign history to build from.

What we did

We started by implementing full website event and goal tracking through Google Analytics and Google Tag Manager, giving TCN visibility they'd never had before. Using high-intent, exact-match-only keywords and carefully segmented geo-targeting across Google Search and Display, we made sure there was no wasted spend on the wrong audience. By identifying the most cost-effective keywords and pairing them with clear, engaging ads tailored to each keyword theme, we built strong, cost-efficient exposure for TCN in every relevant city.

The result

500+
leads
Generated through Google Ads

Achieved against nationally dominant competitors with vastly larger budgets.

Get results like these

“A truly talented, reliable, can-do marketing specialist. James has technical capabilities and passion to deliver campaigns that make positive impact. He is a clear, honest and open communicator, and has significantly increased our monthly inbound leads.”

Heather Lloyd-Payne, Marketing Manager, TCN

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