Platforms
Google Shopping
For ecommerce, the product feed does as much work as the bidding strategy. Get the data wrong and no amount of optimisation fixes it.
01 · What it is
Why it matters
Shopping campaigns live or die on feed quality. Product titles, attributes, and categorisation decide whether Google shows your product to the right searcher in the first place, before bidding strategy even gets a say.
Most accounts we take over have never had the feed properly worked, which means the campaigns have been fighting an uphill battle from day one.
02 · Why us
Why we're the best
01
The strategy
Merchant Center setup and ongoing feed health management. Product title and attribute optimisation built around how people actually search, not just what's easiest to list. Campaign structure across Standard Shopping and Performance Max, whichever suits your catalogue, with negative keyword and product exclusions to cut wasted spend.
02
The edge
We run feed optimisation software most agencies don't bother licensing, structuring your product data against actual search volume rather than guesswork. On top of that, third-party CSS integration typically cuts Shopping CPCs by around 20% compared to running through Google's own comparison shopping service, the exact same auction, a meaningfully lower cost to enter it.
03
The visibility
You'll always know what's happening and why. A live dashboard means the numbers are there whenever you want them, not just when a report happens to land. Regular check-ins and a proper monthly report break down performance, what changed, and what's coming next, not just a screenshot of a chart.
03 · Exactly how
Exactly how
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Step 1
Align
We get to know your business inside out: your USPs, your margins, your customers, and what a genuinely good result looks like.
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Step 2
Research
We map search demand, audiences and competitor activity, so every pound has a reason to be spent before anything is built.
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Step 3
Build
Campaigns structured around intent and margin, with ads and landing pages built to convert, not just to get clicks.
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Step 4
Measure
Every conversion tracked and tested end to end, so the numbers we optimise against match the numbers in your bank.
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Step 5
Report
A live dashboard whenever you want it, plus a monthly conversation about what changed, why, and what comes next.
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Step 6
Optimise
We act on what the data tells us, week after week, so small wins compound into exponential results.
Who runs your account
Senior specialists, no juniors.
Your Google Shopping account is handled by James Miller, a Certified Google Partner with 8 years in paid media and over £50M generated for clients.
No account managers relaying messages and no juniors learning on your budget. You speak directly to the specialist doing the work.
04 · The proof
Here's the proof
26.7x
ROAS
For Lay-Z-Spa, up from 8.49x with their previous agency
+141%
YoY
Revenue growth for Ancient Warrior
50M+
revenue
Client revenue generated through paid search
Case studies
Results we are proud of
E-commerce 26.7x ROAS
+61% YoY
How We Tripled Profitability for the UK's Leading Hot Tub Brand
Lay-Z-Spa were spending at serious scale on Google Ads, but growth was starting to cost them margin, not build it.
Read the case study
E-commerce 5x ROAS
2x revenue
Competing Against Bigger Retailers Without Their Spend
Reselling the same stock as twenty other websites leaves no room for wasted ad spend. Nomad had a small budget and thin margins to prove it could still win.
Read the case study
E-commerce 5.4x ROAS
+141% YoY
Rebuilding Google and Meta as One Growth Engine
Ancient Warrior had worked with agencies before, with moderate results and low expectations of what was actually possible. We set out to change that.
Read the case studyGet in touch
How can we help?
Fill in the form and we’ll be in touch to arrange a 20 minute discovery call.